What’s in a Name? The Anatomy of Defining New/Multi/Modal/Digital/Media Texts.
A technological journey
The author says that composing a webtext takes substantially longer than composing a print text because you must attend to both verbal content as well as the other semiotic modes you are using to communicate meaning throughout the text.
These things enable multiple layers of meaning communicated:
- still images
- design considerations
- audio segments
- HTML, javascript, and CSS code
What is a hybrid energy? It is the juxtaposition of verbal and visual elements.
The author used Prezi to put the entire webtext on a single page. Uses vector.
And then he uses Flash cruise liner.
All of the things the author talks about could be achieve through Wix or some modern website builder. This article must have been written very long time ago. But his courage to jump right into HTML5 speedboat, CSS and javascript is really inspiring and brave especially in those early age.
Rose metaphor
Quote: Juliet's answer to the question of "What's in a name" is to declare that what we call something does not dictate what that thing actually is.
This reminds me of a term call remediation: the action of remedying something, in particular of reversing or stopping environmental damage
Symbol, Art, sculpture.
Seemingly opposite or incompatible traits can apply to the same term